Outdoor Professionals got involved in recycling
How do we inform mountain and outdoor lovers about recycling without using the negative aspect and patronizing people as some media can do?
The answer to this question is around a shooting, suggested by Mathieu Navillot, valuing the advantages of recycling by Outdoor Professionals at Fréjus recycling centre, as part of "une bouteille à la mer”. The ad shows us two-part pictures, on the left side is a cliche of the athlete practising his activity, and on the right side a cliche of the athlete recycling. Once again, this series of photographs aims at transmitting a true sense of hope and a message for green spaces and other places that give meaning to our activities.
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